Will adding 100 meta keywords to the same page hurt or help SEO?To narrow it down,
Is it possible to add several keywords to the same page of a website and will Google penalize my site?If your'e also wondering how helpful or harmful several meta keywords included on a single page can be and what other common SEO mistakes you're making, then this post has got it covered.
For the sake of those who are still learning SEO,
What are Meta Tags?
Meta tags are keywords (words or phrases) that describe a site or its pages to search engines and potential site visitors.
When used in a site's HTML code structure, they are only visible to search engines.
Most times, the terms enclosed within the tags usually center around the search queries used frequently by searchers in getting topics related to the site in search engines.
On searching for a site using either the site's name or similar keywords which are already in the site's meta tags, it usually comes up in search results with a preview of the site's title and description.
What makes them come up that way?
Thanks to these guys:
The meta title, description, and keywords which are all meta tags that are usually enclosed in a site's template within its header tags.
<meta name=" description " content=" the site's description "/>
<meta name=" keywords " content=" the site's keywords "/>
<!..more meta tags..>
Although it can get confusing a bit, all the three tags use keywords. The site's title contains keywords, so does the description, and the keywords itself are keywords.
Also Read: Is Link Building the Only SEO Strategy to Rank Higher In Google?
What are Keywords?
Keywords are words, phrases or search terms that are used in finding content on any site.
Google and other search engines use these keywords to know which site has content relating to the search terms a user inputted in the search bar.
What Do Meta Tags Do in SEO?
To really understand the importance of meta tags in SEO, we need to refer to backlinks.
Usually, to get a high domain authority(DA), traffic from search engines and improve your alexa rank, backlinks majorly helped to achieve this.
This has been the case for some years now and still is, but not entirely.
In 2017’s SEO and probably in the next few years, on page optimization with the use of meta tags is just as important.
Even though meta tags are no longer part of Google's ranking algorithm, they help customise your site's description and keywords based on your preference, and if tailored well, can still significantly increase your site's traffic.
Here's the deal:
Google still uses the meta tag description attribute to display sites in its SERPs (Search Engine Result Pages) when a searcher customizes their search using advanced search options that matches a site's meta content with their search terms.
Also, a compelling meta title and description tag can increase a site's click through rate in SERPs because the title or description looks enticing enough to searchers.
In other words,
A nicely written title or description is your own small way of advertising your site and convincing searchers that it has content that is useful to them.
While the meta title tag is relevant to both searchers and search engines, the meta description is useful mostly to searchers, and the meta keywords are not either to searchers or search engines.
This is because without the meta description and keywords, search engines will still be able to crawl your site's pages and know what it's about.
Now that's out of the way, let's go back to the topic at hand.
How do I use Meta Tags?
In blogger blogs,
- Meta tags can be included as long-tail keywords in a site's template as it's description.
- It can also be included in a post or pages description.
Here's the deal:
Of late, meta keywords are not really used by Google for ranking websites.
It was abused by most webmasters who inputted several keywords into the tags, some of which did not even relate to the content on their site.
This keyword stuffing was considered as a spam signal by Google and therefore its bots ignore this particular tag.
Believe it or not,
Stuffing the meta tag keyword attribute with several high ranking words or phrases may not really be helpful or harmful in terms of ranking since Google does not give credit for it anymore.
So, that's a yes! Knock yourself out.
On the otherhand, it does have its effects.
Effect of Using Several Meta Keywords
The implication of adding many meta tag keywords to the same page is that it makes your site's server slow.
More keywords in a page means that the browser must process more data before users get to see your pages.
Visitors from mobile devices will have more data to handle and even more time accessing the site especially if they have poor internet connection.
Now i'd hate to contradict myself,
No! you shouldn't add many meta tag keywords to the same page.
But here's a kicker:
How to Effectively Use Keywords to Improve Your Site's Ranking
- Add keywords in individual pages or posts on your site.
The way out:
- Instead of inserting the keywords within tags in the template, use them within the post or pages content.
- You can include keywords in individual pages, but the keywords must look as natural as possible.
When the keywords are used in a descriptive and interesting manner, and can be read with the post's content without going out of line or sounding odd to the reader, that's natural.
Just inserting keywords at random points in your pages isn't natural, because when the post is read out, it does sound like a lot of mumbo jumbo.
What am i getting at?
- Use keywords in individual pages but don't over stuff them or repeat them severally.
When you enter you keywords into a search engine like Google, any bolded keyword that is not among the keywords you entered is what you can also include in your post.
That's LSI, using words or phrases that are not your exact keywords but still describe what you've written.
- Keywords in Post headings:
Your post or pages H1, H2, H3, etc.. header tags can have keywords.
You can also include keywords within a post paragraph and at the end of the content.
- Keywords in the Image Alt tags:
This tells search engines that your post has images and describes what kind of images they are.
Include the keywords in your image tags so that you'll get credit for them by being ranked high.
The bottom line:
Less meta tags in a page and using prioritized words within the page's content with more relevant content is better.
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