Here, we will go through main steps of how to do seo for website step by step in order to climb to the top of a search engine result page (SERP). These steps are a combination of on page and off page SEO techniques 2017 that will enable you do SEO yourself without the need to consult an expert.
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Step #1: Keeping track of Google updatesIt is important not to get penalized when a new Google update comes out. Since Google is changing their algorithm almost every day, it is no surprise that most online marketers mention those changes as their biggest problem on their way to achieving SEO proficiency.
There are a couple of great tools that can help in keeping track of Google updates like Moz’s Google Algorithm Change History, Google Webmaster Central and The Webmaster.
Step #2: Defining current search rankingSerp.com can be used to assess the keyword rank of every website. When the user types the chosen keyword (for example “writing help”) and the URL of the desired site, the result page will display following items:
- Ranking of the website in search engines for the specified keyword
- First page on the site that pops up when the specified keyword is used in search engines
- Average monthly searches
- Average cost per click for the specified keyword
Site speed is also an important Google ranking factor. Slower websites have smaller chance to achieve a high ranking position. There are numerous tools that can help to determine the site speed. Some of them are Google PageSpeed Insights, WebPageTest, YSlow browser extension, etc.
If the site reported an unexpected decline in traffic after a long time of steadiness it is important to check the health of the site. MxToolBox is a tool that will check for major issues in five main categories that can affect traffic: general site problems, blacklist, mail server, web server, and DNS.
Step #3: Monitoring and analyzing the relevant dataResearch shows that organic search like Google generates 51% of website visitors leaving behind non-organic search like social media with just 10%. They also show that organic search was the number one source of revenue for all of industry except entertainment media. Therefore it is vital to determine how many visitors visit the website via Google. Google Analytics account will provide this important information.
SERP Scan is another valuable tool that can help to determine which keywords generate organic traffic for a specific website.
It is also important to understand the difference between informational and commercial keywords.
While informational keywords like “make money online for free” will generate organic traffic it may be difficult to convert these visitors to buyers while on the other side, people who use commercial keywords like “hire writers” tend to spend money.
Step #4: Making the site mobile-friendlySince nowadays most of the searches are done on mobile phones, Google announced that web pages whose content is not easily accessible via mobile phone will not get a high ranking. Google’s Mobile-Friendly Test will offer a fast and simple way to determine whether the website is mobile-friendly or not, while applications like Mobify and Duda Mobile will help in resolving that issue if the answer is negative.
Step #5: Avoiding penaltiesConsidering that Google changed their algorithm to forbid the link schemes from working it is now crucial to think about how links are generated to the website. To achieve that it is important to identify and remove unhealthy links.
There are a few tools that can provide help in analyzing backlinks like Majestic, Ahrefs, Open Site Explorer, SEOprofiler, and WebMeUp while others like Monitor Backlinks and Liquidator can help in identifying unhealthy links.
If the request for manual removal of unhealthy links is unsuccessful the other option for removal is Google disavow links tool.
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Step #6: Keyword researchDetermining the keywords visitors use to find the site is one of the important steps in improving SEO. Using Google Keyword Planner one can find out crucial information about target audience behavior and make relevant changes in website content writing to increase Google ranking.
Spying on competition and copying their strategies and boosting lower ranking keywords by using the skyscraper method proved to be useful techniques for improving SEO through keyword research.
Step #7: Perfect your on-page SEOMaking title tags descriptive, unique, and oriented to targeted keywords is still an important part of SEO. Longer title tags are not necessarily bad because Google search snippet can be dynamic based on the search query, therefore, longer title can turn out to be a good thing.
Schema markup provides users with more accurate information bout the website in a visually appealing way and not only that helps Google understand the site better but generates more traffic.
Step #8: Incorporating keywords to create great website contentA quality, detailed and imaginative website content accompanied by descriptive title tags will certainly attract more visitors. This can be achieved by using numerous techniques like data-driven articles, storytelling, using personal experience, writing shareable headlines, invoking curiosity, creating a multimedia experience, etc.
Step #9: Proper link buildingHere are some techniques for proper link building in order to achieve better SEO
- Anchor text linking is a technique mostly used the goal is to rank for a specific keyword.
- Image link can be used when writing articles or posts
- Quality content will earn editorial links that will further improve website rank
- Unique web page content will that will get links from relevant local and international sites will provide link diversity and further increase Google ranking