What does bounce rate mean and why is it important? This and many more will be covered in this post.
If you're pondering on why you can't find the IP address of a regular visitor which creates %100 bounce rate on your site, then its time to focus on something else.
Quoted as asked in a forum,
Can't find the IP address of regular visitor which creates %100 Bounce Rate on my site!
Everyday the following user creates one hit on my google analytics which has 3-5 sessions and %100 bounce rate.Although it sounds like something that should not be made and issue out of, this might be a worry to some people.
For me, i think it shouldn't!
This is because the visitor is not an actual visitor to the site, but to the Google Analytics account linked to the site.
The traffic and bounce rate is recorded each time HTTP requests are made to the Google Analytics account.
That being said,
According to Google's Gary Illyes tweet in 2015:
we don't use analytics/bounce rate in search ranking.
Google doesn't use GA data for ranking purposes, so any spam action against your GA account should be given less attention to.
Why is that?
Google bots only use data they can collect from the site itself because the data in any Google Analytics account cannot be said to be entirely consistent and reliable data.
More time was spent on the site probably because the visitor went to get a cup of coffee or was so engrossed in their conversation that they forgot they'd accessed it.
Not all websites on the net are linked to a Google Analytics account, and using the data in some accounts as a ranking factor would mean a biased ranking.
But then, how can i significantly improve my site's bounce rate?
To begin with,
What is bounce rate?
A visitor who enters your site and leaves immediately without going through any other page on the site is considered as a bounce.
They entered and bounced out, which means they spent less time on your site.
How often this happens determines your site's bounce rate which is calculated as a percentage of users who left that page.
Also Read: Will Adding 100 Meta Keywords to The Same Page Hurt or Help SEO?
Is Link Building the Only SEO Strategy to Rank Higher In Google?
What is the Importance of Bounce rate?
What are the impacts of bounce rate and does it affect affect Google ranking?
Wait a second!
For every user entering and leaving your site, Google tracks and monitors their behaviour.
If they leave within 5 seconds upon entering, a general conclusion is made that relevant information was not found, because relevant content would demand more than 5 seconds of a visitor's attention.
So in a way, a website's engagement rate impacts on organic rankings.
The bounce rate of a site and time spent on on page before returning to SERPs are also used in Google's ranking algorithm and other search engines.
While it's important to Google to display the best 10 results for a particular keyword or any search query made, a site can either be ranked higher or lower if the bounce rate is high.
A page or site with a high bounce rate is a signal that it does not have relevant content, or the content was difficult to find, given its high bounce rate.
To justify the fact that you shouldn't be focusing on only one visitor that skyrockets your site's bounce rate, and why you should spend more time optimizing the site in other ways that can reduce the bounce rate.
But before then,
What causes bounce rate?
When your pages are filled with too many pop ads that become annoying to the user, they'll will most likely leave.
Look at it this way:
A visitor to your site especially one on a mobile device is looking to minimize their internet data as much as possible and still get the most out of it.
Filling your site's pages with popads that automatically load and reload when a cursor is clicked or when a visitor scrolls might make them leave the first page they visited on your site
This inturn increases the bounce rate of your site.
Also, when the title of your post is saying one thing and the post content is irrelevant to the topic at hand,
That can also increase your site's bounce rate.
You may have successfully tricked users to visit the site using the post title, and made Google rank it high using keywords within the post,
But whether a user visits another page on your site can be determined by the satisfaction they derived from the first page.
Before i use more Economics terms,
Your site does have unique and relevant content in some cases, but the visitors still left without visiting another page because they were not really interested in the site, but were just looking for a particular information.
If their search query was 'what is the battery capacity on Infinix Note 4?', and they found the answer on your site and left immediately because that's all they were looking for.
Other than the aforelisted, what else can increase my site's bounce rate?
If you've successfully interlinked pages on your site with related pages, broken links on your pages can lead to a high bounce rate.
Visitors have found relevant content on your site and without distracting ads, but the links within the post are either broken or dead.
This implies that they have no way of accessing other pages on your site, not unless you've done a great deal of interlinking with gadgets like the Popular post and random post gadgets.
You can check this post on how to resolve broken links on site using free SEO tools
After reading the listed above bounce rate ranking factor, how to lower or improve your site's bounce rate shouldn't be a problem.
A brief summary:
A good bounce rate is one that is around 50% or less than.
Over that percentage ( from 70%) is considered as a high bounce rate because more than half the people visiting the site are leaving without visiting any other page.
A low one can be achieved by,
- Using less ads or pop ads or avoid them totally.
- Writing relevant content that answers the queries of users.
- Interlinking pages within your posts.
- Tracking dead or broken links on your site's pages and resolve them.
- Reducing your page load time.
After implementing all these, it is expected that certain pages on your site will still have a high bounce rate.
Example of such pages are the contact us, About us, Write for us pages etc.
These are call-to-action pages where navigation around the site is not necessary since the visitor was probably looking for information related to the site.
Focus more on page factors that greatly impact on your site's on page SEO and improve your site's quality because they are major determinants of your site's ranking in search engines.
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