White Hat SEOWhite Hat SEO Techniques is used to improve a Web page's position in a SERP, where you have to know how search engines work. Search engines categorize Web pages based on keywords that are relevant to that page. To enhance the online presence and visibility of your website for more traffic, you can use the following white hat optimization techniques which include:
List Of White Hat SEO Techniques1. Avoid repetitive content
Try not to rephrase the same content over again. Search engines have techniques that are used to detect repetitive content on the same website. The White Hat SEO Technique using Keyword Analysis can easily recognize where the information has been repeated by reviewing the quality of the content available on the website.
2. Keyword placement
A good place to use keywords is in post titles. If your page has several sections, consider using header tags and include important keywords in them. It is recommended that you use important keywords throughout the Web page, particularly at the top. When doing this, ensure you avoid keyword stuffing.
Apart from keywords in your content, backlinks can also take a website higher in search results, thereby increasing your traffic. Backlinks studies how many other links or websites are talking about (read promoting or appreciating) the link in question. If your website has been referred by a group of bloggers, it may be positioned among the top searches which will end up attracting more readers. These backlinks can be good or bad ones. The bad ones are links from web pages that have no relevance to the content of your page.
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4. Create original content
All search engines are well-equipped to recognize plagiarized content and if your website has copied information, it might be ranked very low by the search engines for plagiarism. To rank higher, create relevant and original content.
6. Consistency in blogging
Update your blog regularly with relevant information. Ranking with Search engines like Google is largely based on the ‘freshness’ and ‘new appeal’ of your content .
7. Link Exchanges
This involves link exchanges between one website and another that are related in context of their content. Both websites gain from this white hat SEO technique thereby increasing the significance of their content, improving their Google ranking and identifying target audience.