Google SEO Ranking Factors

Knowing Google SEO ranking factors can help in search engine optimization of any blog/website. There are several Google ranking tips listed in this post which Google uses as their ranking algorithm. Following each can help you optimize your website for the world's largest search engine and improve Google ranking for your site. Usually, Google uses about 200 various factors to rank a site, in this post, you'll find 40.

Also Read:   How to Use Google Webmaster Tools For SEO 
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1. Keywords in domain name: Keywords in domain name can have an influence on a blog's rank. or URL can help your website rank higher in search engines. On searching for a keyword e.g 'blogging tips', most likely, the results on the first page are the ones that have that keyword in their domain name.

2. Keywords In URL:  Just like keywords in domain names, including keywords in post/page URLs can help it rank higher in search results.

3. Length of URL: Post URLs  that are too long may hurt search visibility. By removing 'stop words'  like 'to' and irrelevant keywords, this can be eliminated.

4. Keywords in title: A post which has relevant keywords in its title has better chances of ranking higher.
5. Post title starts with keyword: Post titles which begin with keywords tend to perform better when compared with post titles with  keyword towards the end.

6. Post begins with keywords: Keywords at the beginning of posts between the first 100 words, starting of paragraphs can have a positive effect on its placement in Google search results.

7. Recency of Post update: A recently published or updated post can also rank high on Google.

8.  Page Age: Even though Google prefers fresh content, an older page that’s regularly updated may outperform a newer page. 

9. Frequency of update: Fresh content regularly on a site can elp in boosting its rank on Google search engine.

10. Number of Comments: A Pages with lots of comments shwos its popularity and can influence its ranking in search engines.

11. Keywords in search description: For blogger blogs that allows search description for individual posts, a post with a search description containing keywords can have a better rank.

12. Keyword Order: A post title or portion of the content with an exact match of a searcher’s keyword can rank better than the same keyword phrase in a different order.

13. Keyword density: Repeating relevant keywords throughout the post  but at the same time avoiding keyword stuffing.

14. Meta Tag Spamming: Keyword stuffing in meta description and keywords can have a negative effect on your site's ranking
15. Length of Content:  A longer post with detailed explanation will likely perform better in search engines.

16. Page Loading Speed: The page loading speed can influence rankings in search results. A page that loads very fast can rank higher on Google.

17. Image Optimization: By adding image alt tags, properties, description in images,  there can be an improvement in search raking since Google also displays images in search results.

18. Number of Broken Links: Having too many broken links on a page may be a sign of a neglected or abandoned site.

19. Number of external Links: Too many dofollow external links on a page could hurt that page’s rankings.

20. Number of Internal Links Pointing to Page: The number of internal links pointing to a page shows its relevance and can help the page rank higher.

21. Number of Pages: The number of pages a website denotes its authority.
22. Quality of Internal Links Pointing to Page: Internal links from authoritative pages on domain have a stronger effect than pages with no or low PR.

23. Backlinks from .Edu or .Gov sites:  Backlinks from .edu and .gov sites have more relevance and can help in boosting a site's pages in search engine.

24. Number of backlinks : The number of backlinks to a site can help its rank in search engines. This shows the number of sites voting for it.

25. Pagerank of backlink source: The quality of  backlinks to a page is an important ranking factor. High PR backlinks have more relevance.

26. Quality of Linking Content: Links from poorly written content don’t pass much value as links from well-written content.

27. Linking Domain Relevancy: A link from related niche is more powerful than a link from an unrelated niche. 

28. Anchor text for links: The achor text used for both internal links or backlinks is  an important SEO ranking factor.

29. Number of Outbound Links on Page: A link on a page with several of outbound links passes less PR than a page with only a few outbound links.

30. Link Location on Page: Where a link appears on a page is important. Generally, links embedded in a page’s content are more powerful than links in the footer or sidebar area.

31. Google Sandbox: New sites that immediately get a high number of backlinks are sometimes put in the Google Sandbox, which temporarily limits search visibility

32. Sitemap in website: A sitemap helps search engines index your pages faster and can improve a site's search visibility.
33. Site Uptime: Lots of server issues may hurt your ranking

34. Duplicate Meta Information: Having duplicate meta information across your site may bring down all of your page’s visibility.

35. Mobile Friendly Site: In search results, websites that are mobile friendly mobile can rank higher.

36. DMCA Complaints: Sites with DMCA complaints can have a lower rank on Google.

37. Reciprocal Links: Excessive link exchanging can affect your site;s rank.

38. Forum Profile Links: Google may significantly devalue links from forum profiles.

39. Direct Traffic: Sites with lots of direct traffic are likely higher quality than sites that get very little direct traffic.

40. Dwell Time: How long people spend on on visiting your page from a Google search.

Also Read:   White Hat SEO Techniques To Enhance Blog Traffic
                   7 Best On Page SEO Techniques 2015 For Blog Traffic

The above are some of the SEO ranking factors that Goolge uses for its search algorithm. With the knowledge of all these, you can improve your site's Google ranking



Tech blogger, SEO expert, cryptocurrency enthusiast, and freelancer are the terms that describe me. I'll rather write a thousand words than speak hundred words, and that describes my passion as a content creator.