Showing Post Title Before Blog Title In Search Results

Showing post titles before blog title in search results to optimize our blogs is one of the SEO techniques that all bloggers should implement. By default, In search results, the post title usually appears after the blog title leading to a lower ranking of the blog/site. This is because the number of characters to be displayed in search results for each title which is usually 66 on Google, might be exceeded while some keywords in the post title are not included in the search title. Visitors also consider, "How related is the title to their search", which determines if the title leading to the post will get clicked on or not.  This can affect a blog's traffic and its pageviews and in turn, how much it actually makes. By changing the default settings in blogger, we can easily make the blog post title show before the blog title. To do this, Follow the steps on how to display post title before blog title.

Also Read:   How to Add 'Search Description' In Blogger
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.

How To Optimize Blog Post Title

  • From your Blogger Dashboard.
  • Goto Template.
  • Click on Edit HTML (ensure you backup your template before proceeding)
  • Click inside your template, Using Ctrl+F keys search for :
<title><data:blog.pageTitle/></title>
  • On finding the code above, Replace it with this lines of code below
<b:if cond='data:blog.pageType == &quot;item&quot;'>
<title><data:blog.pageName/> | <data:blog.title/></title>
<b:else/>
<title><data:blog.pageTitle/></title>
</b:if>
  • Save the template. 
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    After your pages have been crawled by search bots, on  searching, you should see your post title appearing before the blog title which will definitely improve your search engine page rankings.


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    About Grace Joseph

    Grace Joseph is an educational and tech blogger. Other than having passion for gadgets and generally the tech niche, she's a writer at heart and reading is forever a hobby.

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